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July 2015

Monthly Archives

bas.ically business Newsletter 2015

Each month we send our subscribers our bas.ically business newsletter. Each newsletter contains easily implemented business tips and advice as well as an interview with a small business owner.

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February 2015

Hello, are you out there?


78% of small businesses attract new customers through social media.

And with 14,000,000 active Facebook users in Australia a business page on Facebook is not an option, it’s a NECESSITY.

But why would I bother?

Your customers are looking for you and statistics now show that they will search for you on Social Media FIRST before they hit Google. The Yellow Pages are a thing of the past!

Once they have found you they will want to know a bit about you. They want to know who you are and what you know – NOT just what you are selling.

From your Facebook business page you can –

  • Inform your customers – share your knowledge, share industry information
  • Talk with your customers
  • Build your brand awareness
  • Engage with your customers – acknowledge and respond
  • Obtain feedback – good and bad
  • Let your customers know what is important to you and your business – your passions will be important to them too
  • Advise your customers of product releases / sales

Only when you have built the loyalty with your customer will they begin the purchase cycle.

It does take time to maintain a social media presence and working with a social media manager who can look after your social media platforms can be a huge benefit to your business, your brand’s reputation and to your business’ bottom line.

Social media done in a strategic way can provide a great return on your investment.

For the best results, whether you choose to do it yourself or outsource to a professional, always make social media a part of your daily routine.

What is your Facebook business page saying about you and your business?