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Spying on the Competition

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Let’s face it, some weeks you post and post and there is just no action on your Facebook page yet you think your competitor is just killing it with massive reach and engagement!!

 

BECOMING A SPYMASTER

Do you want to know their secret?

There are a few options whereby you can research your competitor’s page to see what they are doing and replicate it for your page and for this post we will look at Pages to Watch.

 

THE RECONNAISSANCE 

If at least 100 people like your Page, you can create a list of Pages to watch that easily allows you to compare the performance of your Page with similar Pages on Facebook. Keep in mind that you need to choose at least 5 Pages to watch to see insights about them.

To create a list of Pages to watch:

  1. Click Insights at the top of your Page
  2. Click Overview
  3. Scroll down to Pages to Watch and click Add Pages
  4. Search for a Page you want to watch or choose from Facebooks suggested Pages and click + Watch Page
  5. After choosing at least 5 Pages, click Done

When you add a Page to watch, the people who manage the Page will get a notification. This notification won’t include your name or the name of your Page.

You can add up to 100 pages so make sure you include pages outside of your industry that are performing well.

To stop watching a Page:

  1. Click Insights at the top of your Page
  2. Scroll down to Pages to Watch
  3. Hover over the Page you want to remove and click x

Review your Pages to Watch regularly – check out how often they post, what they post and what type of engagement they get.

 

THE COVERT OPERATION 

To review your list of Pages to Watch:

  1. Click Insights at the top of your Page
  2. Click Overview
  3. Scroll down Pages to  Watch
  4. Click on a Page you watch to see the top posts of the week

To review the Top 5 posts from ALL of your Pages to Watch:

  1. Click Insights at the top of your Page
  2. Click Posts
  3. Scroll across to tab Top Posts from Pages You Watch

 

THE DEBRIEF

Don’t copy your competitors post directly but use the ideas and information to amend your strategy.

You should already be using a variety of post types, including text, links photos and video so it may only be a matter of tweaking what you are already doing.

 

If you require assistance with your social media management, Baillie Admin Services offers management packages to suit your business.

 

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