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March 2016

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bas.ically business Newsletter 2016

Each month we send our subscribers our bas.ically business newsletter. Each newsletter contains easily implemented business tips and advice as well as an interview with a small business owner. To ensure you receive your copy first sign up here

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5 More Mistakes Small Business make on Social Media

Social Media Mistakes by Small Business

In our last post 5 Mistakes Small Business make on Social Media we covered how many of these social media mistakes could be repaired with an effective social media strategy, reversing your social media efforts from being a time sink operation to an organised process driving brand awareness, customer engagement and ultimately profits.

While these mistakes on the face of it are not so obvious to your followers they will affect your social media efforts over the long term.

 

How many of these mistakes are you guilty of?

 

It’s not all about cute “………”

Too often business pages are only sharing photos of cute cats, dogs, pandas and other animals. This also includes motivational quotes. While these may work to boost engagement for a short time over the long term you will be driving your followers away.

Your followers want to be entertained but they also want to be informed. As a leader in your market it is your responsibility to educate your tribe. You have the opportunity to share your knowledge and passions that sharing these types of posts is taking the easy way out.

It’s these cute unrelated pictures that result in…..

 

Inconsistent branding

What you are telling your customers both visually and educationally may be sending mixed messages to your followers. When you are confident in your branding your information is presented to your followers across all media, not just social, in a consistent manner. You need to ensure that all the information you are giving to your customers is relevant with who and what your business is. Additionally you must ensure that the images you are providing are consistent with your branding. This will include colours and fonts etc – your design guide.

This will also apply across the other platforms that your business is using which leads us to…..

 

Platform Overload

Just because there are in excess of 400 social media platforms doesn’t mean you need to be on all of them. Once you have identified where your target market is hanging out you can determine what platforms to use. Your best option is to start with one and understand that platform and provide content that will build consistent engagement before moving onto the next one.

Many businesses set up on too many platforms that lead them to take on…..

 

Automation

Many social media platforms have now provided businesses the option to automate their posting through native scheduling. This can allow businesses, who are implementing a social media strategy to schedule status updated into the future. There are also a number of software options that provide this service. Some platforms also have pre-set replies to respond to messages. While this may help to return some of that lost time back to you, your customers want contact with you. A little automation will make you a more effective business owner, too much automation and your customers will walk away.

As customers are the life blood of any business, all businesses need a…..

 

Lead Generation Strategy

Keep in mind that you don’t own any of the data held on your social media pages. If these platforms were to close down tomorrow how would you get your information/offers to your customers? You should have in place the strategy to obtain and record essential customer information in particular an email address. The best way to do this is with a free offer in exchange for an email address. This could include coupons, e-books, white papers, check lists – anything as long as it is of value to your target audience.

This list of customers is your gold mine and can be used for multiple purposes from market research to product launches.

 

 

 

If you require assistance with repairing these mistakes across your social media platforms, then Baillie Admin Services can define and develop a custom designed social media service covering strategy, management and marketing to meet yours and your customer’s needs. Your business is unique and your social media strategy should be too.


5 Mistakes Small Business Make on Social Media

5 MISTAKES ON SM

Social media is here to stay and it’s a cost effective opportunity that small business can tap into to grow brand awareness and the bottom line.

Unfortunately many businesses make these five common mistakes on social media that can easily be avoided. If you are guilty of making these mistakes, don’t despair because the remedy to repair them is available.

Ok let’s face it there are more than five but it’s no point alarming you too much.

 

Build it and they will come

Many businesses mistakenly believe that all they have to do is set up a business page on any and all social media platforms and the profits will start rolling in. Business owners know that when potential customers search their social media platform of choice their small business will show up in the results and ultimately customers will find all the relevant information needed that will lead them to their business point of sale. We covered the importance of having a social media presence in a previous post Hello, are you out there?

However, building your social media business page it is only the first step. Unfortunately once the page is established many small business owners fall into the next mistake….

 

No commitment to a long term social media strategy

Sure the customer can find you on social media but today’s consumer is looking for more information and requires as much as 18 touch points before making a purchase. Your social media business page is only one of those points. If you have taken a set and forget approach to your social media platforms then your customer is going to go elsewhere to be informed and entertained.

Using social media requires a constant and consistent approach. With a well-constructed strategy the time you spend on social media for your business can be used wisely that will prevent the next mistake of…

 

Post Overload

With no strategy many business owners jump onto their social media platforms once a week and publish and share multiple posts within minutes. The followers who have stuck around have now been bombarded with your inconsistent messages and posts that they don’t bother reading, let alone engaging with. Most will scroll right past your information and some will move immediately to unfollow.

If once a week is the only time you have to spend on updating your followers then look to schedule your messages so that your audience is drip fed the information over the course of the week/month. The other alternative that many small businesses fall into is the next mistake of….

 

Post Ghost Town

With no commitment to a long term strategy there are those business pages that have been left derelict for days, weeks and months at a time. You can see from the timeline if the business has made the commitment to keep their followers informed. When you come across these pages you are left with the impression that the business is no longer operating or they just don’t care about their customers.

Your business page is not there for you it is for your customers, that leads to the mistake of….

 

Ignoring your Followers

Your social media business page is an opportunity to interact with your consumers and just as you wouldn’t ignore a potential customer on the shop floor, neither should you ignore them on social media platforms. It irks me as a small business owner when I visit pages, of both large and small businesses, that have received comments, questions and messages from their followers with no response from the business – even if the page is managed by someone other than the business owner.

It is a simple customer service action to acknowledge the engagement and will leave your follower feeling valued who is more likely to engage with you on a regular basis and from that contact a relationship will be established that hopefully will result in a sale.

 

Once you get these mistakes sorted you will find that your social media efforts move from being a time sink operation to an organised process driving brand awareness, customer engagement and ultimately profits.

Have you made these mistakes on social media?

 

If you require assistance with repairing these mistakes across your social media platforms, then Baillie Admin Services can define and develop a custom designed social media service covering strategy, management and marketing to meet yours and your customer’s needs. Your business is unique and your social media strategy should be too.