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February 2016

Monthly Archives

Spying on the Competition

eyes

 

Let’s face it, some weeks you post and post and there is just no action on your Facebook page yet you think your competitor is just killing it with massive reach and engagement!!

 

BECOMING A SPYMASTER

Do you want to know their secret?

There are a few options whereby you can research your competitor’s page to see what they are doing and replicate it for your page and for this post we will look at Pages to Watch.

 

THE RECONNAISSANCE 

If at least 100 people like your Page, you can create a list of Pages to watch that easily allows you to compare the performance of your Page with similar Pages on Facebook. Keep in mind that you need to choose at least 5 Pages to watch to see insights about them.

To create a list of Pages to watch:

  1. Click Insights at the top of your Page
  2. Click Overview
  3. Scroll down to Pages to Watch and click Add Pages
  4. Search for a Page you want to watch or choose from Facebooks suggested Pages and click + Watch Page
  5. After choosing at least 5 Pages, click Done

When you add a Page to watch, the people who manage the Page will get a notification. This notification won’t include your name or the name of your Page.

You can add up to 100 pages so make sure you include pages outside of your industry that are performing well.

To stop watching a Page:

  1. Click Insights at the top of your Page
  2. Scroll down to Pages to Watch
  3. Hover over the Page you want to remove and click x

Review your Pages to Watch regularly – check out how often they post, what they post and what type of engagement they get.

 

THE COVERT OPERATION 

To review your list of Pages to Watch:

  1. Click Insights at the top of your Page
  2. Click Overview
  3. Scroll down Pages to  Watch
  4. Click on a Page you watch to see the top posts of the week

To review the Top 5 posts from ALL of your Pages to Watch:

  1. Click Insights at the top of your Page
  2. Click Posts
  3. Scroll across to tab Top Posts from Pages You Watch

 

THE DEBRIEF

Don’t copy your competitors post directly but use the ideas and information to amend your strategy.

You should already be using a variety of post types, including text, links photos and video so it may only be a matter of tweaking what you are already doing.

 

If you require assistance with your social media management, Baillie Admin Services offers management packages to suit your business.

 


What’s in a word?

Do you have your direction planned for 2016?

I really enjoyed my time away in holiday mode this year with no phone reception and no internet – it gave me time to ponder what I wanted my year to be like.

Blogs, articles and workshops for goals and goal planning always feature prominently at the start of each year and like many people I endeavour to set resolutions and new goals at the start of each New Year, however, like 78% of the population many of my resolutions tend to drift off by the end of January and it takes more time to get into planning the goals all over again.

Do you have your personal and business goals plastered across your home and office?

I had recently read some information that offered some different approaches to setting these New Year resolutions. You can read the full article here.

The suggestion was to choose one word as a theme to provide guidance and focus for your year. One word to guide your year hardly seems to be sufficient – what with family, business and everything else that crosses our plate each day, but the more I contemplated the more I liked the idea.

So the concept of using a word to guide my thoughts, actions and processes seemed engaging.

What is my word?

INTENTION

It really wasn’t that hard to come up with. I had been reading some recommended business books, I had been in a discussion with a business coach and I had watched a webinar by Michael Hyatt and this one word kept coming up. It was written. It was spoken. It has come across my computer so many times that there was no way I could miss this one.

When I really thought about it I realised that, for far too long I have allowed myself to drift – and sometimes be dragged – along by the will and wants of others that as a mother and a virtual assistant is hard to avoid, however with this new process I can now choose to think and act differently.

The simple definition of Intention            : the thing that you plan to do or achieve

                                                                         : an aim or purpose

So there you have it, one word for clarity and focus for 2016.

Do you have a WORD for the year?

Do you plan your year down to the minute detail or are you a drifter?